At Fenella Smith, my passion for joyful, bold pattern design and thoughtful colour curation has been at the heart of everything we do since the very beginning. Over the years, I’ve had the privilege of collaborating with incredible names in retail and conservation, including WWF, Fortnum & Mason, John Lewis Partnership, Heals, Hershesons, Guide Dogs, The National Trust, Virgin Atlantic, The Dorchester Group, Ishga meeting many great people all with a common cause..
These partnerships have been an opportunity to blend our signature aesthetic with the values of sustainability, luxury, and craftsmanship. Each collection tells a story, celebrating natural beauty and heritage in a way that feels vibrant and meaningful. For me, it’s always about creating designs that bring joy and a smile, while honouring the importance of responsible practices, timeless creativity and a little bit of a luxury.Fenella x

We want our pieces to make someone’s world that little more joyful (whether you’re buying for you, your family, or friends). This is the aim of our whole studio team who are now my close friends, confidants, and extended family! Whenever you have a question, comment, or concern we’ll listen, discuss, and work out what’s best. We are also lucky enough to be able to work with some wonderful partners who make a big difference to our world such as WWF, Guide Dogs and The Hope Foundation. 

What We Do

Our collections infuse every corner of your life with bold, original patterns that pop. From home to travel accessories and luggage, With a heritage in Pattern Design inspired by captured experiences, we turn everyday essentials into luxurious travel companions and sumptuous home accessories. Each piece transforms the routine of life into moments that make you smile.

  • Our Shared Vision

    Our partnerships are a testament to our shared vision of a more sustainable future. By choosing materials that are responsibly sourced and ethically produced, we aim to offer products that are as kind to the planet as they are beautiful and functional. Together with our partners, we are dedicated to crafting accessories that not only enhance your gifting experience but also contribute to a greener, more sustainable world

  • Our Community Commitment

    We are committed to limiting waste from our products and offer the buying back of our bags and accessories to our direct customers for re-use or recycling for another life. Additionally, we pledge money to our chosen charity The Hope Foundation from the sales of our products, The funds are used on projects in support of communities and planet.

  • Quality and Craftsmanship

    We obsess about design, function and quality, considering every detail. All our materials are meticulously selected to ensure durability, functionality, and aesthetic appeal. This commitment to quality aligns with our mission to create long-lasting, elegant travel accessories that accompany you on all your journeys. We are on a mission in 2025 to endure all our materials are sustainable or eco friendly today 100% of our products use either cotton blend, vegan leather, RPET, recycled canvas or traceable leather materials and are made ethically, with the planets’ well-being in mind.

1 3
1 3